Understanding your customer is key to building something valuable. This session focuses on identifying the right people to talk to and how to approach conversations with them. You'll learn how to ask good questions, listen for insights, and avoid assumptions - all to help you shape an idea people actually want. 

Startup Basics programme: 

This workshop is part of the Startup Basics programme – a beginner-friendly series designed to help students and recent graduates explore entrepreneurship and develop early-stage ideas. Whether you're just curious or already have something in mind, Startup Basics will guide you through the fundamentals of starting a business in a supportive and practical way.

You can view and register for other upcoming sessions here.

If you have any questions, feel free to get in touch at students@ei.ed.ac.uk.

Privacy notice: 

Please note that we may take photos and videos at this event to help promote our services within the University of Edinburgh and beyond. If you do not wish to be photographed or filmed, please speak to a member of the team before the event begins. 

Accessibility notice: 

If you have any questions or accessibility requirements, please don’t hesitate to email us. We’re committed to making our programmes as inclusive and accessible as possible.