Masterclass - Define Your Value Proposition 2019

Lister Learning and Teaching Centre, Room 1.9



When?
22 October 2019
14:00 - 16:00
Where?
Lister Learning and Teaching Centre, Room 1.9
5 Roxburgh Pl
Edinburgh
EH8 9SU

Event Description


The Unique Value Proposition is the foundation of your go-to-market strategy, your messaging and your overall marketing and sales efforts. It defines what your product or service is, who it’s designed to help, what it does, how it helps them, and why those customers care. The UVP uses clear, concise language to define the customer, articulate benefits and differentiate from the competition. It focuses on what is unique about your product or service and what it does better than any of its competitors.

Come join Liza Sutherland as she delivers a workshop helping you craft a clear and concise Value Proposition for your product or service.

This Masterclass will be held at the Lister Learning and Teaching Centre, Room 1.9.

Tea & coffee will be provided.




You aren't logged in

Login to register

View Other Events



Edinburgh Innovations Limited is the University of Edinburgh’s commercialisation service. Edinburgh Innovations is a wholly owned subsidiary company of the University of Edinburgh. Your data will be held securely and will not be passed on to any third parties. Consent can be withdrawn at any time and all marketing communications will include an unsubscribe link. Please view our privacy notice to understand how we use and protect the information that you provide to us.

© 2019 - EI Ltd, The University of Edinburgh