Although big brands spend millions of pounds on marketing, you don't have to have a big budget or have raised millions to make an impact. Many businesses start off bootstrapping their way to making a profit, and if you get creative, there's lots of ways you can minimise your spend whilst still making your mark.  

In this 90 minute workshop we will cover:  

• Why you don't need big bucks to make an impact  
• Building a strong foundation by doing the basics well  
• Creating stand out campaigns that get noticed  
• Growth hacking  
• Collaborations and competitions  

By the end of this session, participants will understand the main ways to bootstrap your business and deliver growth on little to no budget.

For staff, students and recent graduates from the University of Edinburgh.

This session is part of our Masterclass series, check out the others:

March

• Tuesday 16, 2pm-4pm - I’ve got an idea, now what?
• Thursday 18, 2pm-3pm – how to crowdfund
• Friday 19, 2pm-3pm – Converge Information Session
• Friday 26, 2pm-4pm – IP for data companies

April

• Thursday 1, 2pm-3.30pm – Power Her Up investment panel
• Tuesday 6, 2pm-4pm – how to lead your startup
• Thursday 8, 2pm – 3.30pm – How femininity can be your superpower
• Friday 23, 2pm-3.30pm – How to write a funding application
• Thursday 29, 2pm-3.30pm – Meet an investor