The Unique Value Proposition is the foundation of your go-to-market strategy, your messaging and your overall marketing and sales efforts. It defines what your product or service is, who it’s designed to help, what it does, how it helps them, and why those customers care. The UVP uses clear, concise language to define the customer, articulate benefits and differentiate from the competition. It focuses on what is unique about your product or service and what it does better than any of its competitors.
Come join Edinburgh Innovations as we deliver a workshop helping you craft a clear and concise Value Proposition for your product or service.
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