Michael will give an overview of the basis of digital marketing. Michael will go through the different channels you can use for digital marketing such as Pay Per Click Ads, Search Engine Optimization, Content marketing, Social Media Marketing, Email marketing, and video marketing. Michael will go over different strategies to use for your marketing and will give you tips on developing a marketing plan going forward.

Michael Kerr has over 11 years Paid Search experience in an agency setting working alongside clients in a multitude of sectors including travel, recruitment, retail, and B2B; implementation, management, & strategic planning. He is the former Head of Search at DAC, Formerly Senior Media Manager at Digitas, specialising in Paid Search & working with multi-channel teams to plan strategies incorporating SEO, Affiliates, Display, Analytics, UX, & Content. Michael has extensive experience in running both UK-based and Multi-Lingual Global PPC accounts for multi-national clients, especially within the travel, news, recruitment, & B2B sectors. Michael has experience in running advertising campaigns across all major search engines: Google, Yahoo, MSN, Facebook, LinkedIn, Indeed, Yandex. Planning long-term search strategies for clients across all online marketing channels, including synergising with other marketing channels. Experience in delivering strategic presentations to clients at all levels of the client relationship. Michael has extensive experience in search tools including multiple analytics and tracking packages - Kenshoo, Double Click (DART), Omniture, Marin, Google Analytics, Google AdWords, AdWords Editor, Bing Ads , Yahoo Search Marketing. Google AdWords Professional certified at Fundamental and Advanced level.

Come along with any questions you have about digital marketing.

This session is open to University of Edinburgh staff, students and recent alumni who have already met with a business adviser to discuss their business idea. 

If you have not met a business adviser and would like to attend, please book one here. If you have any questions please contact Karis on Karis.Gill@ei.ed.ac.uk.